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Aug 02, 1988 | ISBN 9780140112405 Buy
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Aug 02, 1988 | ISBN 9780140112405
What makes you cast your ballot?A Presidential candidate or a good campaign?How he stands on the issues or how he stands up to the camera?
The Selling of the President is the enduring story of the 1968 campaign that wrote the script for modern Presidential politicking—and how that script came to be. It introduces:
In his introduction, Joe McGinniss discusses why—unfortunately—his classic book is as pertinent today to understanding our political culture as it was the year it was published.
Joe McGinniss was a young Philadelphia journalist when he began to follow the team of public relations men and television specialists who created Richard Nixon’s image for the American public during the presidential campaign of 1968. In 1969, with the publication… More about Joe McGinniss
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