Over the past few decades, celebrity culture’s grip on our society has tightened. For Timothy Caulfield, a health science expert, this trend has had a measurable influence on individual life choices and health care decisions.
In typical Caulfield manner, it isn’t enough to simply interview experts and read the current studies (which he does). He tries celebrity-recommended beauty routines and diets. After attending a modeling competition, he enrolls in an assessment/audition for a modelling agency in Hollywood. In his quest to understand the relationship between celebrity and culture and our indivudal health choices, he follows celebrity Twitter feeds, scans gossip blogs, and forces himself to read every issue–cover to cover–of People magazine, for an entire year. In this fun, factual book, Caulfield separates sense from nonsense and provides usable and evidence-informed advice about what actually works and what is a waste of money and time.
Author
Timothy Caulfield
TIMOTHY CAULFIELD is a Professor in the Faculty of Law and the School of Public Health, and Research Director of the Health Law Institute at the University of Alberta. He was the Canada Research Chair in Health Law and Policy for over 20 years (2002-2023). His interdisciplinary research on topics like stem cells, genetics, research ethics, the public representations of science, and public health policy has allowed him to publish almost 400 academic articles. He has won numerous academic, science communication, and writing awards, and is a Member of the Order Canada and a Fellow of the Royal Society of Canada, the Canadian Academy of Health Sciences, and the Committee for Skeptical Inquiry. He contributes frequently to the popular press and is the author of national bestsellers: The Cure for Everything: Untangling the Twisted Messages about Health, Fitness and Happiness (Penguin 2012) and Is Gwyneth Paltrow Wrong About Everything?: When Celebrity Culture and Science Clash (Penguin 2015), and Relax, Dammit!: A User’s Guide to the Age of Anxiety (Penguin Random House, 2020). His most recent book is The Certainty Illusion: What You Don’t Know and Why It Matters (Penguin Random House, 2025). Caulfield is also the co-founder of the science engagement initiative #ScienceUpFirst and has written, hosted and produced documentaries, including the award-winning TV show, A User’s Guide to Cheating Death, which has been shown in over 60 countries, including streaming on Netflix in North America.
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