Play It Loud

Praise

“A thrilling narrative that weaves cultural history, musical history, race, politics, business, advertising and technological discovery.” —The Wall Street Journal

“A swooping, all-encompassing timeline of the instrument’s early days to its beyond-essential role in pop culture and music.” —The Guardian

“Fascinating. . . . A book that lives up to the urgent, innovative, all-encompassing spirit of its subject.” —Minneapolis Star Tribune
 
“A cultural history, calling up the tastes, styles and fads, the economics and even the geopolitics of 90 years of music-making.” —Dallas Morning News 

“The definitive book about the history and business of the electric guitar.” —Forbes.com

“Fascinating, elegantly written, page-turning. . . . It’s all here—the history, the science, the musicians, and of course, the stringed beauties and the sounds they helped create.” —Jonathan Kellerman, author of The Murderer’s Daughter

“Everything knowable now becomes known about the plugged-in ax that changed the world. A comprehensive history of the electric guitar in cultural context is something long wanted, awaited and needed. At long last, it has arrived.” —Billy Gibbons, ZZ Top guitarist/vocalist and Rock and Roll Hall Of Fame inductee

“A marvelous survey of how the electric guitar has rocked its way into the hearts and minds of millions of music lovers. This is a rich trove of unforgettable anecdotes and vignettes. Highly recommended!” —Douglas Brinkley, author of Rightful Heritage

“Providing a holistic overview packed with contextual insights, music journalists Tolinksi and Di Perna skillfully pinpoint the watershed innovations and key musicians who turned a novelty into a mainstay of popular music. . . . An engaging introduction to a fun topic with broad appeal.” —Library Journal (starred review)

“The electric guitar changed the world, and Tolinski and di Perna impressively reveal its epic story.” —Kirkus Reviews (starred)

“A comprehensive history of the electric guitar, tracing its roots in George Beauchamp’s experiments in search of a way to amplify a guitar’s vibrations. . . . The authors engagingly explore the importance of amplifiers on artists’ sounds.” —Publisher’s Weekly