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The Playbook

Best Seller
The Playbook by Jennifer Jacquet
Hardcover $28.00
Jul 12, 2022 | ISBN 9781101871010

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  • Jul 12, 2022 | ISBN 9781101871010

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Praise

“Brilliantly effective . . . gleefully amoral . . . a machiavellian secret guide for executives worried about what the latest science might mean for their business.”
—Matthew Reisz, The Guardian

“If you feel exhausted from constantly taking the high road, The Playbook offers an enticing alternative . . . [with] Jacquet’s dry humor suffusing each chapter, . . . the book’s tongue-in-cheek format is a chilling realization that the villains in The Playbook are extraordinarily banal. The tactics that enable their misconduct have been recycled across decades.”
Scientific American

“This brilliantly subversive and witty book lays bare the techniques of manipulation and disinformation that keep the rich and powerful rich and powerful. It’s a handbook to show you all their tricks—with working examples. If you want to be a vile, greedy capitalist, this how-to book will be a great help. And if you want to identify vile greedy capitalists it will show you how to recognise them. It’s a landmark book.”
—Brian Eno

“This whip-smart and delightfully snarky exposé gives readers the tools to recognize and refute corporate deception . . . Fashioned as a strategy manual, Jacquet’s satirical advice explains . . . how to challenge the existence of a problem, the integrity of those who raise it, and the need for policies to address it.”
Publishers Weekly
 
“A savage satirical stab at corporate malfeasance draws blood…[Jacquet] takes an original approach to indicting the ethical vacuum that besets much of big business. [The Playbook is] a sharp warning to corporations that deep pockets and armies of accomplices won’t stall a reckoning forever.”
Kirkus Reviews

Table Of Contents

Executive Summary xv
 
1. Denial: A Fiduciary Duty 3
2. The Arsenal 25
3. Recruiting University Experts 43
4. Strategic Communication 69
5. Challenge the Problem 89
6. Challenge Causation 105
7. Challenge the Messenger 121
8. Challenge the Policy 137
9. Outside Opportunities 151
10. Near- Term Threats 161

Appendix 171
Glossary of Terms 177
Notes 183

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