The Google Way

Praise

“Many Google books simply provide the information available in the public domain; however, Girard adds to this exclusive primary research and analysis – providing an opinion on Google strategies, how they contribute to its success and how other companies can, or have, adapted these philosophies to their own advantage.”
—The Register

“Girard compiled a wealth of information from many sources (including interviews with former Google employees) to write this book. Even though it’s impossible to expect that you can create a company like Google simply by reading it, the book definitely is interesting.”
—ZDNet

“In a nutshell, this book belongs on your bookshelf and is easily worth 5 stars out of 5.”
—Toolbox for IT

“The Google Way is one of the best books I’ve read on the subject, and probably won’t be bested until the co-founders write one themselves, detailing their algorithms.”
—Basil & Spice

“The Google Way is a well thought-out, well-executed book that combines knowledge of the business world with extensive research to describe the rise of a corporate giant. . . I highly recommend this book.”
—Blogcritics.org

“The Google Way was a terrific read. It was quite fascinating to get into the core of how Google does business.”
—Help Net Security

The Google Way “is a well-researched [and] easily readable history-and-opinion book.”
—MacCompanion Magazine

“Should you land an interview soon, here’s a question you might hear that’s not out of left field: ‘What’s the last book you read?’ Take the time to make it The Google Way.”
—Dice News

“WOW! This is not a simple fan boy fantasy of being taken in by the altruistic company mission statement of ‘Do No Evil!'”
—The Chi of Jaba B

“If you are interested in a Google, or have followed their success with glee, as I have, then you will love The Google Way because it gives an intimate insight into the inner workings of the Google Campus.”
—Utahcon

“As Girard points out repeatedly, Google’s primary revenue generator is ad sales—and ad sales are automated at Google. That’s a lot of faith to place in the machinery, and many readers will find the chapters on making that process user-centric to be the most absorbing in the book.”
—Betanews

“If you find the ‘entity’ of Google a fascinating topic and want to look ‘under the covers,’ I think you’ll enjoy what Girard has created.”
—A Million Chimpanzees Blog