Jan 10, 2005 | ISBN 9781576753026
"The Art of Business is a good antidote to all the business-as-war books out there."
—Lawrence H. Summers, President, Harvard University, and former U.S. Secretary of the Treasury
"Put artistry in everything you do! This has always been how we do business at Apple. Now The Art of Business articulates this strategy so beautifully that everybody can put it to work for themselves."
—Greg Joswiak, Vice President, iPod Product Marketing, Apple
“The Art of Business has the mark of both great art and great business—it makes the profound look simple.”
—Warren Bennis, bestselling author and Distinguished Professor of Business Administration, University of Southern California
Overture
Act One: See with Both Eyes
CHAPTER ONE: The Artistic Flow of Business
CHAPTER TWO: Dualities
CHAPTER THREE: The Elements of Artistic Flow
Act Two: See Yourself as an Artist
CHAPTER FOUR: Artistic Inputs in Business
CHAPTER FIVE: Tell Your Story, Write Your Poem, Sing Your Song
Act Three: See Your Work as a Work of Art
CHAPTER SIX: Artistic Processes in Business
CHAPTER SEVEN: Find the Artistic in Everything You Do
Act Four: See Your Customers as an Audience
CHAPTER EIGHT: Artistic Outputs in Business
CHAPTER NINE: Do Your Customers Send You Energy?
Exit Music
Notes
Acknowledgments
Index
About the Authors
