Infinite Possibility
By B. Joseph Pine, II and Kim C. Korn
By B. Joseph Pine, II and Kim C. Korn
Category: Marketing
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$26.95
Aug 01, 2011 | ISBN 9781605095639
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Praise
“Using an ingenious combination of visual imagination and hard logic, Pine and Korn explore and map eight new largely undiscovered digital realms, ripe for development. They take us on a mesmerizing journey to new fields where tomorrow’s dreams will prosper. Infinite Possibility will be to digital experience design what Columbus’s voyage was to the New World. Buy this book: it is your field guide to the future of digital imagination.”
—Bob Rogers, founder, BRC Imagination Arts
“This book will inspire out-of-the-box thinking for anyone looking to do it differently or better. Infinite Possibility is a must-read and a great vision for technology intersecting with our five senses to create experiences consumers will want.”
—Gary Shapiro, President and CEO, Consumer Electronics Association
“If you think your company doesn’t need to worry about Virtuality, think again. You should be very worried. Pine and Korn take you on an amazing journey from Reality to Virtuality and stop at all the best corners along the way. Infinite Possibility provides an extremely robust framework to help you grasp the concepts and gives practical guidance on how any organization can make it happen right now.”
—Chris Parker, Senior Vice President and CIO, LeasePlan Corporation
“I have always been amazed by how Joe Pine thinks. Here, with coauthor Kim Korn, he provides an entirely new lens to view—and experience—the world, guiding us beyond Reality to realms of infinite possibility.”
—Sonia Rhodes, Vice President, Customer Strategy, Sharp HealthCare
“The Experience Economy helped us construct our business model to create value with our virtual offerings. Now, Infinite Possibility provides a great tool to help us discover new areas to explore as Virtuality increasingly permeates Reality. Fulfilling our purpose ‘To create virtual worlds more meaningful than real life’ feels much less of a stretch than it did before!”
—Hilmar Veigar Pétursson, CEO, CCP (developer of EVE Online)
“Pine and Korn have brilliantly and cohesively mapped out the realms of the real and the virtual in a way that is both insightful and intuitive. This new multidimensional way of looking at the world and locating business opportunities will determine who will best seize the infinite possibility that still exists at the fringes of the real and the virtual.”
—Risto Nieminen, President and CEO, Veikkaus Oy (Finnish National Lottery)
Table Of Contents
Foreword by James H. Gilmore
Acknowledgments
Part 1: PREPARATION
Introduction: Innovation on the Digital Frontier
Chapter One: Cosmos Incogniti: Introducing the Multiverse
Part 2: REAL ORIENTATION
Chapter Two: Reality: Presenting the Richest of Experiences
Chapter Three: Augmented Reality: Enhancing the World around Us
Chapter Four: Alternate Reality: Creating an Alternate View of the Real World
Chapter Five: Warped Reality: Playing with Time
Part 3: VIRTUAL ORIENTATION
Chapter Six: Virtuality: Crafting the Most Imaginative of Experiences
Chapter Seven: Augmented Virtuality: Bringing the Material into the Virtual
Chapter Eight: Physical Virtuality: Instantiating the Virtual in the Material
Chapter Nine: Mirrored Virtuality: Absorbing the Real World into the Virtual
Part 4: GUIDING
Chapter Ten: Multiverse Excursion: Reaching through the Realms
Chapter Eleven: Offering Depiction: Varying the Variables
Chapter Twelve: Third Spaces: Fusing the Real and the Virtual
Chapter Thirteen: From Design to Deployment: Act into the Future
Afterword: To Infinity and Beyond
Notes
Index
About the Authors
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