The Art of Insight

Praise

“Creating insights isn't a magical process-this book provides a practical framework for generating insights for yourself and your organization. We've used many of these techniques with our innovation teams and they work.”
-Wayne Delker, Chief Innovation Officer and Senior Vice President, The Clorox Company

“Conventional wisdom holds insights to be elusive and mysterious. Kiefer and Constable turn conventional wisdom on its head with this marvelous addition to the libraries of all those devoted to improving the quality of their thinking.”
-Len Schlesinger, President, Babson College, and former Vice Chairman, Limited Brands

“In my forty-five years in business, I have found insights to be invaluable in strategy formulation and vital in forming best-in-class products and services. This book provides a simple road map of how to achieve such insights.”
-Dick Kovacevich, retired Chairman and CEO, Wells Fargo & Company