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The Art of Insight

Best Seller
The Art of Insight by Charles Kiefer and Malcolm Constable
Paperback $17.95
Apr 08, 2013 | ISBN 9781609948092

Also available from:

  • Apr 08, 2013 | ISBN 9781609948092

    Also available from:

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Product Details


“Creating insights isn't a magical process-this book provides a practical framework for generating insights for yourself and your organization. We've used many of these techniques with our innovation teams and they work.”
-Wayne Delker, Chief Innovation Officer and Senior Vice President, The Clorox Company

“Conventional wisdom holds insights to be elusive and mysterious. Kiefer and Constable turn conventional wisdom on its head with this marvelous addition to the libraries of all those devoted to improving the quality of their thinking.”
-Len Schlesinger, President, Babson College, and former Vice Chairman, Limited Brands

“In my forty-five years in business, I have found insights to be invaluable in strategy formulation and vital in forming best-in-class products and services. This book provides a simple road map of how to achieve such insights.”
-Dick Kovacevich, retired Chairman and CEO, Wells Fargo & Company

Table Of Contents

Introduction: Aha Moments
Chapter 1. What Is Insight?
Chapter 2. The Insight State of Mind
Chapter 3. Insight Listening
Chapter 4. Thinking Into and Out of an Insight State of Mind
Chapter 5. Insight in Practice
Chapter 6. The Art of Insight in Organizations
Chapter 7. Life In an Insight State
Assessing Your Progress
About the Authors

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