Eat Their Lunch

Praise for Eat Their Lunch

“Consider this a playbook for how to break into your competitor’s house and steal his prized possession.” —JEFF SHORE, president of Shore Consulting and author of Be Bold and Win the Sale

“Just beating the competition is no longer acceptable. It’s about putting them in their place—second place—and keeping them there. Eating Their Lunch is direct, on point, and on the money. Your money.” —JEFFREY GITOMER, author of The Little Red Book of Selling and The Sales Manifesto

“Iannarino takes a deep and much-needed dive into territory we don’t like to admit exists: crowded, competitive, and challenging marketplaces. If youare reading this, that likely describes your world, so do yourself a favor and read this book.” —ANDREA WALTZ, coauthor of Go for No!

“A deep, rich dive on selling to multiple stakeholders along with the practicalmechanics for displacing your competitors.” —VICTOR ANTONIO, founder of Sellinger Group

“With buyers chasing price and brands focused on experience, Eat Their Lunch delivers a practical, step-by-step playbook to win business from your competition in a modern-day sales arena. If you are serious about dominating your own market, this is not only a ‘must read’ but also a ‘must do.’” —PHIL M. JONES, author of Exactly What to Say and Exactly How to Sell