Learn how to persuade cats–the world’s most skeptical and cautious negotiators–with this book as your guide, and you will be able to persuade anyone of anything!
Cats are skilled manipulators who can talk you into just about anything without a single word (or maybe a meow or two). They can get you to drop whatever you’re doing and play with them. They can make you serve their dinner way ahead of schedule. They can get you to sit down right this instant and provide a lap.
On the other hand, try getting a cat to do what you want.
While it’s hard, persuading a cat is possible. And after that, persuading humans becomes a breeze, and that is what you will learn in this book. We’ll teach you how to:
* Hold an intelligent conversation–one of the few things easier to do with a cat than a human. * Argue logically, even if your opponent is furry and irrational. * Hack up a fallacy (the hairball of logic). * Make your body do the talking (cats are very good at this). * Master decorum: the art of fitting in with cats, venture capitalists, or humans. * Learn the wisdom of predator timing and pounce at the right moment. * Get someone to do something or stop doing it. * Earn any creature’s respect and loyalty.<
JAY HEINRICHS spent twenty-six years as a writer, editor, and magazine-publishing executive before becoming a full-time advocate for the lost art of rhetoric. He now lectures widely on the subject, to audiences ranging from Ivy League students to NASA scientists… More about Jay Heinrichs