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Building Brand Communities

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Building Brand Communities by Carrie Melissa Jones and Charles Vogl
Hardcover $27.95
Jun 09, 2020 | ISBN 9781523086610

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  • Jun 09, 2020 | ISBN 9781523086610

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Praise

“Brands looking to create or tap into their true communities need to know that it’s a journey. If you don’t know your way, you’ll need a wise guide, and you will find none better than Vogl and Jones.”
—Marcus “djWHEAT” Graham, Director of Creator Development, Twitch

“In an increasingly lonely world, Building Brand Communities provides a well-lit path to authentic community. The book brims with easily relatable anecdotes from organizations on the front lines of innovation. In the media world, you are only as good as the user communities you build. It’s not easy. But if you follow the lessons imparted by Charles and Carrie in this noteworthy book, you can be very good indeed.”
—Eric Schurenberg, CEO, Fast Company and Inc.

“For too long, we’ve used the term ‘brand community’ as a lazy shorthand for ‘customers.’ Jones and Vogl provide fresh insight into the powerful ways that brands can authentically connect us.”
—Ben Casnocha, coauthor (with Reid Hoffman) of the #1 New York Times bestseller The Start-up of You

Building Brand Communities is powerfully insightful and by far the most practical guide on building authentic community that we’ve found. We’re excited to invest the shared wisdom into practices that drive employee health and well-being worldwide!”
—Newton Cheng, Global Health and Performance Lead, Google

“In today’s business world, building community is a vital skill. With this book, Carrie and Charles provide all the tools to build your uniquely powerful community or movement.”
—Amy Nelson, founder and CEO, The Riveter

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