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I'll Have What She's Having by R. Alexander Bentley, Mark Earls and Michael J. O'Brien

I'll Have What She's Having

Best Seller
I'll Have What She's Having by R. Alexander Bentley, Mark Earls and Michael J. O'Brien
Ebook
Aug 26, 2011 | ISBN 9780262297981

Available from:

  • Aug 26, 2011 | ISBN 9780262297981

    Available from:

*This title is not eligible for purchase to earn points nor for redemption with your code in the Reader Rewards program

Product Details

Praise

[A] highly informative tool-kit for understanding the exchange of knowledge and behaviour between people and is a must-read for anyone engaged in marketing and social media.—Collyn Ahart, YCN

It’s fascinating, thought-provoking, and contains some really useful, practical structures around using data around a business to understand what sort of market you’re in.

John V. Willshire, Smithery

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