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I'll Have What She's Having by R. Alexander Bentley, Mark Earls and Michael J. O'Brien

I'll Have What She's Having

Best Seller
I'll Have What She's Having by R. Alexander Bentley, Mark Earls and Michael J. O'Brien
Hardcover $27.00
Aug 26, 2011 | ISBN 9780262016155

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  • Aug 26, 2011 | ISBN 9780262016155

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  • Aug 26, 2011 | ISBN 9780262297981

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Praise

[A] highly informative tool-kit for understanding the exchange of knowledge and behaviour between people and is a must-read for anyone engaged in marketing and social media.—Collyn Ahart, YCN

It’s fascinating, thought-provoking, and contains some really useful, practical structures around using data around a business to understand what sort of market you’re in.

John V. Willshire, Smithery

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