Memes in Digital Culture is a superb overview of the study, power and potential of memes. Shifman has done an exemplary job of balancing an analytical overview of her subject with forays into fascinating conceptual debates. The book is smart yet accessible, balanced yet provocative. For those seeking to take their engagement with digital culture to the next level – or even just to understand what all those cat photos are about – Memes in Digital Culture is a must-read.—Hans Rollman, PopMatters—
Memes in Digital Culture accomplishes a great deal in a very efficient package.