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Overcrowded by Roberto Verganti

Overcrowded

Best Seller
Overcrowded by Roberto Verganti
Hardcover $34.95
Feb 03, 2017 | ISBN 9780262035361

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  • Feb 03, 2017 | ISBN 9780262035361

    Also available from:

  • Jan 27, 2017 | ISBN 9780262335836

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Praise

In a world brimming with product, ideas and services, Verganti’s approach clearly is tapping into a different seam – that of desire rather than need. It is more appropriate for B2C operations than B2B though he makes a fair claim for both.—Ideas for Leaders, 03.01.2018—

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