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Open Strategy by Christian Stadler, Julia Hautz, Kurt Matzler and Stephan Friedrich von den Eichen
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Open Strategy

Best Seller
Open Strategy by Christian Stadler, Julia Hautz, Kurt Matzler and Stephan Friedrich von den Eichen
Hardcover $29.95
Oct 12, 2021 | ISBN 9780262046114

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Product Details

Praise

Shortlisted for the Thinkers50 2021 Strategy Award Shortlist

Included in the Best Business Books of 2021 by the Globe & Mail


A Financial Times Best Business Book of the Month

Strategy + Business Best Business Books 2021, Strategy


“[A] substantive and eloquent book…Open strategy is more than a set of tactics or tweaks to an existing strategy. The authors set out the approach with such granularity and clarity that it is immediately actionable.”
—Strategy + Business

“A useful blueprint.”
—Financial Times

“Strategy is usually a closed, top-down affair, as a small group defines a new approach and, too often, it flops. The four professors share a different approach, opening key aspects of strategy-making up to front-line workers, others in the ranks, and even outsiders, tapping into differing perspectives and building enthusiasm for implementation.”
—The Globe & Mail

Table Of Contents

Foreword by Gary Hamel ix
Series Foreword xvii
Introduction: Win with Open Strategy xix
1 Traditional Strategy Come Undone 1
2 Are You Truly Ready to Open Up? 21
3 Design Your Open Strategy Process 41
4 Tweak Your Open Strategy Initiative to Allow for Secrecy 59
5 Harness the Wisdom of Crowds 75
6 Peer into the Future 97
7 Disrupt Yourself before Others Do 121
8 Develop Killer Business Models 145
9 Use the Crowd to Choose Better Strategies 163
10 Execute Better 185
Epilogue 205
Appendix A: Recommended Reading 211
Appendix B: The IMP Story 213
Notes 215
Index 251

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