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Persuading with Data by Miro Kazakoff
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Persuading with Data

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Persuading with Data by Miro Kazakoff
Paperback $40.00
Mar 29, 2022 | ISBN 9780262543279

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  • Mar 29, 2022 | ISBN 9780262543279

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Product Details

Table Of Contents

Introduction 1
Part I Understanding Perception
Chapter 1 Know Your Own Mind (in order to change others’) 8
Chapter 2 See How Graphs Work (inside your brain) 20
Part II Designing Your Data
Chapter 3 Choose the Right Graph (for your data) 46
Chapter 4 Simplify to Amplify (your message) 78
Chapter 5 Build Effective Slides (with the point in mind) 100
Part III Organizing Your Data
Chapter 6 Structure Your Data (so others can follow it) 126
Chapter 7 Frame the Data to Persuade (so the audience acts) 168
Part IV Delivering and Defending Your Data
Chapter 8 Present Your Data (with less preparation) 195
Chapter 9 Prepare for Resistance (because resistance shows they care) 216
Acknowledgments 242
Bibliography 247
Index 249

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