Persuading with Data
A Guide to Designing, Delivering, and Defending Your Data
A Guide to Designing, Delivering, and Defending Your Data
By Miro Kazakoff
By Miro Kazakoff
By Miro Kazakoff
By Miro Kazakoff
-
Paperback $40.00
Mar 29, 2022 | ISBN 9780262543279
The Chaos Imperative
Navigating Ambiguity
Zen and the Art of Poker
Effective Communication
Table Of Contents
Introduction 1
Part I Understanding Perception
Chapter 1 Know Your Own Mind (in order to change others’) 8
Chapter 2 See How Graphs Work (inside your brain) 20
Part II Designing Your Data
Chapter 3 Choose the Right Graph (for your data) 46
Chapter 4 Simplify to Amplify (your message) 78
Chapter 5 Build Effective Slides (with the point in mind) 100
Part III Organizing Your Data
Chapter 6 Structure Your Data (so others can follow it) 126
Chapter 7 Frame the Data to Persuade (so the audience acts) 168
Part IV Delivering and Defending Your Data
Chapter 8 Present Your Data (with less preparation) 195
Chapter 9 Prepare for Resistance (because resistance shows they care) 216
Acknowledgments 242
Bibliography 247
Index 249
21 Books You’ve Been Meaning to Read
Become a Member
Start earning points for buying books! Just for joining you’ll get personalized recommendations on your dashboard daily and features only for members.
Find Out More Join Now Sign In