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The Human Side of Innovation by Mauro Porcini
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The Human Side of Innovation

Best Seller
The Human Side of Innovation by Mauro Porcini
Hardcover $32.95
Nov 01, 2022 | ISBN 9781523002887

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  • Nov 01, 2022 | ISBN 9781523002887

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“Mauro has written a fascinating book about entrepreneurs who have the disposition and skills to innovate. But there is more to innovation success than being entrepreneurial. The social skills of empathy, curiosity, attentiveness, optimism, and resilience will make a critical contribution to whether the innovation wins or fails.”
—Philip Kotler, Professor Emeritus of Marketing, Kellogg School of Management, Northwestern University
“Get ready for a powerful journey inside the unique mind of Mauro Porcini, full of innovation frameworks, stories, and one-of-a-kind insights for business leaders, designers, and students alike.”
—Joe Gebbia, cofounder of Airbnb and Chairperson,
“Mauro Porcini reveals in this book the unique combination of rigorous research, focus, sensitivity, curiosity, collaboration, and passion that is at the basis of a dream as ancient as his practice—producing good design for all. Just as he was able to inspire a trailblazing CEO, as well as a massive global company and its billions-strong clientele as a consequence, Mauro now inspires us all with his passion and endless talent as a designer and as a raconteur.”
—Paola Antonelli, Senior Curator, Architecture and Design, and Director, Research and Development, The Museum of Modern Art
“Mauro Porcini explores the universal truth that innovation is by, with, and for people. He delivers it with a unique and provocative voice that shows how each of us puts our own stamp on the creative process.”
—Tim Brown, Chair, IDEO, and author of Change by Design
“At long last, we have a real definition of a unicorn. Mauro Porcini’s glorious book deconstructs the true nature of innovation and reveals how to create meaning with craft, courage, intelligence, and ingenuity.”
—Debbie Millman, designer, author, host of the Design Matters podcast; Chair, MPS Branding Department , School of Visual Arts; and Editorial Director,
“A pathbreaking leader shares wisdom on how empathy and a deep love for people is at the heart of big, bold innovation.”
—Laxman Narasimhan, CEO, Starbucks, and former CEO, Reckitt Benckiser
“From the first time I met Mauro, I knew he was a special leader. While his eye for design is exceptional, his eye for talent is what sets him apart. He invests the time to get to know his team, understand them, mentor them, inspire them, and grow them as leaders. I applaud Mauro for sharing his story!”
—Brian Cornell, CEO, Target Corporation

Table Of Contents


Foreword by Ramon Laguarta
Foreword by Indra Nooyi
Introduction: Innovation Is an Act of Love
1. Mapping the New World
2. Dream Hunting
3. Good Answers to the Wrong Questions
4. User-Generated Content
5. The Magic of Experiences
6. A New Humanism
7. The Unicorn’s Entrepreneurial Gifts
8. The Unicorn’s Social Gifts
9. The Unicorn’s Enabling Gifts
10. Fighting the Dictatorship of the Normal
11. Inspired by Unexpected Mentors
Conclusion: Designing Happiness

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