Skip to Main Content (Press Enter)
The Power of Latino Leadership, Second Edition, Revised and Updated by Juana Bordas
Add The Power of Latino Leadership, Second Edition, Revised and Updated to bookshelf
Add to Bookshelf

The Power of Latino Leadership, Second Edition, Revised and Updated

Best Seller
The Power of Latino Leadership, Second Edition, Revised and Updated by Juana Bordas
Paperback $24.95
Mar 28, 2023 | ISBN 9781523004089

Buy from Other Retailers:

  • $24.95

    Mar 28, 2023 | ISBN 9781523004089

    Buy from Other Retailers:

Product Details


“Latinos have advanced because of the activist tradition of our leaders who organized people to address social injustice. As the Latino community comes into its power, our future leaders can learn from The Power of Latino Leadership as they create their own history. ‘Si Se Puede—Yes We Can’ is a call to action. This book captures this spirit.”
—Dolores Huerta, President, Dolores Huerta Foundation; cofounder, United Farm Workers; and recipient of the Presidential Medal of Freedom

“Latinos are part of the fabric of America. Our culture and values are perfectly consistent with the American Dream that has made and continues to make the United States great. The Power of Latino Leadership explores a leadership model to maximize the role of Latinos in America’s future growth and prosperity.”
—Julián Castro, Mayor of San Antonio, Texas

The Power of Latino Leadership is a must-read for Latinos who want to integrate their history and culture into their future contributions, whether just starting on their leadership journey or already recognized leaders.”
—Carlos F. Orta, President and CEO, Hispanic Association on Corporate Responsibility

“At Western Union, I have the opportunity to see leadership in many ways. The most impactful are the hardworking, everyday heroes that make a difference in their communities. Bordas celebrates this type of leadership in this inspiring book. The Power of Latino Leadership brings to life the contributions US Latinos are making to invigorate our communities, culture, and economy.”
—Hikmet Ersek, President and CEO, Western Union

“It is now that Latino political and social strengths are being realized. This is attributed to leadership within the Latino community that has singularly focused on ensuring that our voices are heard and that we influence all sectors of American life. In The Power of Latino Leadership, Bordas offers a model for future leadership that draws on our strengths and leverages our enormous potential.”
—Lisa Garcia Quiroz, Senior Vice President for Corporate Responsibility and Chief Diversity Officer, Time Warner, and Founding Publisher, People en Español

“This book is a must for anyone who wants to know how leaders develop their practices within a community context. Bordas has pulled together illuminating examples with great lessons for anyone working to create an equitable and truly diverse society.”
—Rinku Sen, President, Applied Research Center; Publisher,; and author of The Accidental American

“To the joy of some and the panic of others, America grows more diverse by the day. Leaders want to understand and motivate those they lead but may feel intimidated by the complex history and culture of Latinos in America. Native-born and immigrant…newly arrived and in the country since before there was a United States, Spanish-speaking, bilingual, English-dominant, with roots in countries running from Mexico all the way to the tip of South America…it’s a lot to master! Juana Bordas has written a handbook for making sense of it all. The Power of Latino Leadership helps the reader decode the coming America and the changing workforce.”
—Ray Suarez, Senior Correspondent, PBS News Hour, and former host, Talk of the Nation, NPR

“As one of the foremost experts on leadership in the Latino community, Juana Bordas has mentored generations of young Hispanics throughout her distinguished career. In her acclaimed new book, The Power of Latino Leadership, she presents a compelling case for how the strengths Hispanics bring to the table—deep roots, strong values, and our multifaceted culture—can infuse new life into and bring a fresh perspective to leadership development for all our country’s current and future leaders.”
—Janet Murguía, President, National Council of La Raza

“Juana Bordas’s exploration into the traits of contemporary Latino leaders arrives at an important moment for our country. Latinos are the nation’s second largest population and, as the 2012 election demonstrated, have become a decisive force in American politics. Bordas provides timely insight into Latino contributions to our nation’s future and why their influence will continue to increase.”
—Arturo Vargas, Executive Director, National Association of Latino Elected and Appointed Officials

“Juana Bordas is a highly credentialed champion of diversity in leadership and organizational change. Her new book, The Power of Latino Leadership, is a welcome reminder of Juana’s lifelong passion to support and empower young Hispanic leaders. To develop a deeper appreciation for the countless contributions the Latino community is making to America’s multicultural leadership journey, read this book!”
—Ken Blanchard, coauthor of The One Minute Manager and Great Leaders Grow

Table Of Contents

Introduction: Leading Latino Style
Part I: La Historia: Latino Fusion and Hybrid Vigor
1. Ancient Roots and Mestizo Ancestry
2. The Latino Legacy in the United States
Part II: Preparing to Lead: A Latino Perspective
3. Personalismo: The Character of the Leader
4. Conciencia: Knowing Oneself and Cultivating Personal Awareness
5. Destino: Personal and Collective Purpose
Part III: The Cultural Foundations of Leadership
6. De Colores: Culturally Centered Leadership
7. Fe y Esperanza: Sustained by Faith and Hope
Part IV: Putting Leadership into Action
8. Juntos: Leadership by the Many
9. Adelante! Immigrant Spirit, Global Vision, Multiracial Identity
10. Sí Se Puede: Social Activism and Coalition Leadership
11. El Circulo: Inclusiveness across Generations
12. Gozar la Vida: Leadership That Celebrates Life!
Part IV: Latino Destino
13. Latino Destino: Building the Diverse and Humane Society

Looking for More Great Reads?
21 Books You’ve Been Meaning to Read
Back to Top