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The Agenda

Best Seller
The Agenda by Michael Hammer
Apr 23, 2002 | ISBN 9780609504451

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  • Apr 23, 2002 | ISBN 9780609504451

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“A recipe for winning in today’s fast-moving, hypercompetitive world.”
— Dave Pottruck, president and co-CEO, The Charles Schwab Corporation

“I’ve long admired Michael Hammer’s insights into what’s wrong with businesses and his prescription for improvement. Dr. Hammer is absolutely on the mark about how growth has to be created, not just harvested, and that makes management among the most difficult, risky, and precarious of human endeavors. Today with dot-coms turning to dot-bombs and even long-established businesses being upset by upstarts, The Agenda provides a series of valuable lessons for anyone seeking success in the consumer-dominated economy. Read this book — and hope your competitors do not.”
— Joseph Nacchio, chairman and CEO, Qwest Communications

“Michael Hammer has once again forged ahead of the pack with a practical, specific, easily understood, and prophetic view of what’s ahead. As world business competition continues to intensify, CEOS will do well to listen to Hammer.”
— Larry Bossidy, chairman and CEO of Honeywell International

“Like Dr. Hammer’s previous books, The Agenda articulates a new and important business sea change, the emergence of a customer-centric economy. His practical road map–for those who are willing to rise to the challenge–is a wake-up call rallying business leaders to start thinking like customers. From the boardroom to middle management, this is a must-read for every company executive. Your company’s future depends on it.” — Mackey J. McDonald, CEO, chairman, and president, VF Corporation

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