Believe

*A Vulture Best Comedy Book of 2024*

“Expertly reported and brimming with insights from cast members, writers, producers and executives, Mr. Egner’s exegesis scores from all over the pitch.” —Wall Street Journal

“Egner takes his material and makes it shine with accuracy and admiration.” —Los Angeles Times

“Believe is vital in that it digs deep into the creation and execution of Ted Lasso, devoting as much ink to the development of the theme song and side characters as it does to the creators’ motivations. This book is a journalistic text on how to deliberately create solid comedy television.” —Vulture

“An oral history of the show suffused with expert analysis of the show’s combination of comedy and emotion.” —Ministry of Popculture

“An enlightening and entertaining guide.” —Associated Press

“Believe is an entertaining and insightful behind-the-scenes tour…. Like Ted Lasso, Believe brims with enthusiasm, sports-talk and fun.”

“Amid rumors of a possible fourth season, Ted Lasso fans will delight in this affectionate and insightful oral history… A treat for fans of the show’s uplifting spirit.” —Arlington Magazine

“Ted Lasso won over everyone and journalist Jeremy Egner tells the story with this oral history of the show about an American football coach accidentally recruited to lead a soccer team in the UK… this peek into how it happens will please fans.” —Parade

“Part oral history, part cultural analysis… Believe brims with enthusiasm, sports-talk and fun… a winning read about a stellar show.” —Bookpage (Starred Review)

“A loving oral history… Fans will find plenty to cheer for.” —Publishers Weekly

“Solid arts reporting, and excellent fodder for Lasso fans.” —Kirkus

“Ted Lasso fanatics, casual viewers, and everyone in between will be riveted by Jeremy Egner’s definitive look into the show’s history.” —Andy Greene, New York Times bestselling author of The Office

“Believe is a brilliant insight into the creation of Ted Lasso, a show that resonated with its audience because of its heart and soul. Jeremy Egner captures that heart and soul perfectly. It is truly a fascinating and rewarding read that enables the reader to experience the unique essence of this show on another level.” —Anthony Head (aka Rupert Mannion), actor, Ted Lasso

“Believe is a total gem; I got that warm and fuzzy feeling all over again. It captures the spirit and love that went into the making of Ted Lasso and is a beautifully detailed reflection on an incredible three seasons.” —Adam Colborne (aka Baz Primrose), actor, Ted Lasso

“Working on Ted Lasso was the experience of a lifetime and a dream come true for me, and Jeremy Egner’s new book is the perfect way to relive it all. My hope is for people to take Ted Lasso and Believe as an inspiration to be the change they want to see in the world.” —David Elsendoorn (aka Jan Maas), actor, Ted Lasso

“There’s no putting down Egner’s romp through Ted Lasso, America’s favorite feel-good, anti- anti-hero series, comprised of punchy word bites as clever as the show.” —Peter Biskind, New York Times bestselling author of Easy Riders, Raging Bulls; Pandora’s Box

“What a joy to relive Ted Lasso‘s boundless optimism through Jeremy Egner’s Believe. Egner gets to the heart of what makes this show so special through first-hand accounts from behind the scenes and insights that prove this show’s unique appeal in a pandemic age, fighting cynicism with can-do spirit, togetherness, and one special guy with one of the world’s greatest mustaches.” —Jennifer Keishin Armstrong, New York Times bestselling author of Seinfeldia