Algospeak

“Aleksic offers an insider’s view of a new oral tradition. . . . The fact that he’s chosen to explain this moment in the long, careful, linear form of a book is part of what makes Algospeak so valuable. Aleksic is a code-switcher for the algorithmic age, fluent in both the old language and the new.”
—Sadie Dingfelder, The Washington Post

“[A] savvy book. . . . Aleksic is [a] peppy ambassador of the extremely online’s resourcefulness.”
—Alexandra Jacobs, The New York Times Book Review

“Algospeak is a fascinating blend of etymology, psychology, cultural analysis and first-person perspective. The book acts as both a snapshot of our current, social media-imbued society and as an intellectual foundation for language developments to come. . . . Aleksic’s writing feels personable and knowledgeable as he translates his online presence offline, and in doing so, demonstrates his own claims about parasocial relationships and owning one’s audience.”
—Rachel S. Hunt, Associated Press

“Aleksic is an enthusiastic guide with an infectiously optimistic outlook. . . . He’s refreshingly candid about the tactics influencers have developed to monetize engagement and go viral online—and that these tricks are a form of emotional manipulation in the Darwinian competition for attention. . . . Algospeak reaches an optimistic conclusion—that we are not, in fact, ‘cooked.’”
—Helena Aeberli, Los Angeles Review of Books

“Packed with fascinating facts, of-the-moment observations, and a sparkling voice, Algospeak is a gift to any word nerd. Deftly covering everything from emoji etymologies and trendbait to Taylor Swift fanilects, incel slang, and the true origins of ‘cool’ words, Adam Aleksic is the wise, yet accessible internet linguistics oracle we need.”
—Amanda Montell, New York Times bestselling author of The Age of Magical Overthinking and Cultish

“There’s no one who understands the internet and language better than Adam Aleksic. Blending meticulous research, original data, and an unmatched fluency in online culture, Adam unpacks how our vocabularies are evolving in real time. Algospeak is a masterclass in linguistic evolution and online culture. It doesn’t just unpack what’s happening to language, but also reveals the many ways the internet is impacting culture and the ways we communicate and connect in person. Incisive and funny, this is a page turner from start to finish. Algospeak is a must read for anyone seeking to understand how we communicate today.”
—Taylor Lorenz, author of Extremely Online

“As someone who has neither Tik’d or Tok’d, I found Algospeak enthrallingly enlightening, written in an enticingly friendly way by one of the medium’s most linguistically aware and experienced practitioners. Any Gen V [vintage] linguist like me has to read it. But not just us. All who use social media, or are puzzled by it, or are infuriated by it, will benefit from a reading. It’s a brilliant exposé of the aims and strategies underlying the algorithms that control these media, and of the motivations of the companies who create them, as well as providing a beautifully illustrated account of how users change language in order to respond to them. Algospeak takes our understanding of online communication to a new level.”
—David Crystal, author of How Language Works

“A breezy tour through how young people are speaking with each other online.”
—Gretchen McCulloch, author of Because Internet

“Here is your chance to decode the linguistic mysteries of TikTok with one of the internet’s most astute linguistic content creators. Algospeak is a fun and engaging read, and Adam Aleksic is the perfect guide to understanding how social media users are morphing their language to avoid algorithmic censorship and to keep their content monetized.”
—Sarah Ogilvie, author of The Dictionary People

“This was a glorious romp through the myriad of ways video-powered social media is changing how we speak. Few have studied or witnessed this as closely as Adam, as expert in content creation as he is in linguistics. Turns out, he’s a great writer too. Is there anything he can’t do? For linguists, this is desperately needed research and commentary that expands language change analysis beyond the text-based social media of yesteryear; for the rest of us, it’s insight into how we too might be innovating language change in the doomscrolls, livestreams and—heaven forbid—skibidi toilet references we make every day.”
—Sophia Smith Galer, founder of Viralect and author of How to Kill a Language

“Etymology meets the algorithm in this sharp debut from linguist Aleksic. Drawing on archival research and his own posts on TikTok and Reddit, Aleksic explains how social media triggers innovations in language and creates ‘algospeak,’ in which algorithms, which filter and prioritize certain information, ‘shape who gets exposed to certain words, how those words spread, and how popular’ they become…. An energetic and eye-opening study.”
—Publishers Weekly

“Aleksic is more than a worthy guide through the complexities of algospeak. . . . [The book] is overall a fun, illuminating read. Language evolves, as does culture. But humans remain, at our core, a hopeful, creative and loving species. No cap.”
—Amy Scribner, BookPage

“An insightful and entertaining examination of social media’s impact on how we speak.”
—Kirkus