Everybody Wins

“Bing Gordon has helped to shape some of the world’s most influential companies and products that delight millions of us every day. Now, with Everybody Wins, he applies his trademark originality and profound empathy to share eight core principles for creating products, companies, and communities that endure.”
— John Doerr, chairman of Kleiner Perkins and New York Times bestselling author of Measure What Matters

“Turn customers into loyal fans. Create products your customers will love and journeys they’ll never forget. Everybody Wins is your definitive guide. Highly recommended!”
— Tony Fadell, iPod Father, founder of Nest, and New York Times bestselling author of Build: An Unorthodox Guide to Making Things Worth Making

“Bing’s argument here is a gospel I wholeheartedly agree with and why I find this book, and Bing himself, such an ‘internet treasure.’”
— Reid Hoffman, cofounder of LinkedIn and coauthor of Blitzscaling and The Start-Up of You

“Bing Gordon is one of the greats in the tech world. It’s impossible to imagine our modern lives without his influence. In Everybody Wins, he finally shares his magic for creating the kinds of products that change the world. A must read for product developers, game designers, entrepreneurs, and anyone hoping to add a little video game joy to their lives.”
— Arianna Huffington, founder and CEO of Thrive Global

“Bing is one of my favorite creative thinkers in Silicon Valley. Everybody Wins will open your eyes to new ways of problem-solving, as Bing has done already for countless founders.”
— Vinod Khosla, founder of Khosla Ventures

“Everybody Wins reveals what the world’s greatest games can teach us about building product experiences people genuinely love. Bing Gordon and Chloe Gordon show that the secret to lasting engagement is not manipulation but aligning design with our deepest human drives. This book is an essential guide for anyone who wants to create something people return to again and again.”
— Nir Eyal, bestselling author of Hooked, Indistractable, and Beyond Belief

“Nearly every interaction I’ve had with Bing over more than two decades has caused me to think differently. He deeply understands why we humans engage most powerfully with certain ideas and products—because we genuinely enjoy them. Turning an instinct for creativity and joy into a repeatable method of inventing is, quite simply, genius.”
— Jeff Wilke, chairman of Re:Build and former CEO of Amazon Worldwide Consumer

“Bing has been a friend and adviser for years, and the best lesson he shared that stuck with me was this: Great products don’t chase attention, they earn devotion. This book perfectly captures how Bing thinks and how he makes everyone around him think better.”
— Daniel Ek, founder of Spotify