“Tristan Katz reminds us there is no neutral in the digital world. They make it clear that the internet is a tool and like any and every tool, it can be (and most definitely is) misused and abused. In a time of rising and ever-more disturbing disconnect—the logical and tragic consequence of centering profit over people—Tristan encourages us to discern, demand, and create what we want and need from the internet, social media, and all things digital. He insists on our right and our duty to claim the world we want to see in the digital realm. I am so grateful for Tristan’s clarity and guidance.”
—TEMA OKUN, author of The Emperor Has No Clothes and creator of (divorcing) White Supremacy Culture: Coming Home to Who We Really Are
“If you struggle with the concept of marketing or with online visibility, this brilliant book is for you! Tristan Katz expertly weaves scholarship, personal and professional experiences, and community-grounded wisdom into a compelling tapestry, providing a vital reimagining of marketing and online visibility as pathways for social and cultural change. This book is a radical and essential invitation to cocreation, responsibility, and sovereignty in service to our collective liberation. Do yourself a favor and read this book from cover to cover. I promise you won’t regret it!”
—DR. ALEX IANTAFFI, award-winning author of Gender Trauma
“In a world that treats commerce as extractive and marketing as a means to cultify a brand, Tristan Katz turns promotion and sharing one’s message into an adventure, one that supports unique voices, creativity, relationality—and that looks not just at the world we’re in, but the world we want to build for tomorrow. A must-read for anyone whose work involves sharing content with the public!”
—MEL CASSIDY, relationship coach and author of Radical Relating
“We Are the Message is a clarion call to interrogate and integrate the virtual as personal and political. Drawn from expertise and experience as a facilitator and educator, Tristan offers the reader grounded, meaningful practices and reflections on how we can reconfigure virtual community building as embodied and intentional dimensions of our socio-political lives. The book is deeply introspective and rooted in care for not just the world as-is, but also the world that we can dream and do into being.”
—ANJALI RAO, author of Yoga as Embodied Resistance
“Tristan Katz’s work has helped me understand visibility not as performance, but as a practice of integrity, responsibility, and collective care. We Are the Message is a necessary offering for anyone seeking to create, lead, or show up online without abandoning their values or their humanity. This book reminds us that our presence is never neutral, and that how we communicate can either reproduce harm or help build the liberatory world we say we believe in.”
—ILYA PARKER, founder of Decolonizing Fitness
