Photo: © Gino DePinto
About the Author
As a global marketing officer from 2001 to 2008, Jim Stengel led the effort to leverage higher ideals in brands throughout Procter & Gamble. Since 2008 he has been CEO of the Jim Stengel Company, a think tank and consultancy conducting proprietary research, generating thought leadership, and applying his ideals-driven framework to drive business growth. He is also an adjunct professor at the UCLA Anderson School of Management, and serves on the boards of directors of Motorola Mobility and AOL. Jim has published in Harvard Business Review and was also named to Fortune magazine’s First Executive Dream Team. Jim and his wife, Kathleen, live in Cincinnati, Ohio, and Coronado, California.