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Photo: © Jamie Phillips
JANIE HOFFMAN is the founder and CEO of Mamma Chia (www.mammachia.com), an organic line of chia-based foods and beverages. A leader in the natural foods industry, Hoffman is the author of Chia Vitality and has been featured in the New York Times, O magazine, Everyday with Rachel Ray, Details, Vogue, Real Simple, Prevention, Glamour, and the Today show. She lives with her husband on a small avocado farm just outside of San Diego, California.
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