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Zoe Chance is a beloved Yale professor with a wide network of people who have benefited from her deeply ethical approach to influence. Her TEDx talk, How to Make a Behavior Addictive, has nearly 700,000 views. The author’s popular MBA course will be featured as a global MOOC on Coursera and will launch in conjunction with the book’s publication. Her academic research has been published in top journals and covered in media outlets including The New York Times,the BBC, and The Economist. She has appeared on CNN, written for Harvard Business Review, and designed a behavioral economics framework for Google’s global food policy. Chance speaks internationally for leading firms and NGOs, and she conspires with smart people trying to save the planet.
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