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James E. Dion, founder and president of Dionco Inc., Chicago, is an internationally known consultant, keynote speaker, trainer, and author of the industry classics Retail Selling Ain’t Brain Surgery, It’s Twice as Hard and Start and Run a Retail Business. Jim’s speaking and training practice includes hundreds of annual workshops, seminars, and keynote speeches for companies such as Microsoft, Williams-Sonoma, IBM, HoneyBaked Ham, Harley-Davidson, Ritz-Carlton, and many more. He has appeared on NBC, FOX News, and CNN Turkey. Visit his website at www.dionco.com.
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