The Complete Idiot's Guide to Starting and Running a Retail Store

About The Complete Idiot’s Guide to Starting and Running a Retail Store

Make the dream of opening a retail business a reality. 

The fastest-growing segment of small business is retail-everything from clothing to linens, books to boats, gourmet pans to furniture. With over 30 years’ experience in retail, national expert and consultant James Dion offers practical, hands-on tips and advice on all aspects of retail business, from choosing the right business model and finding the ideal location to financing, purchasing, and marketing.

In this Complete Idiot’s Guide®, you get: 
•  Information on permits, registrations, licenses, and other legal paperwork.
•  Advice on hiring, training, and motivating reliable employees. 
•  Exceptional customer service techniques.
•  Creative tips on how to merchandise and market your store.