Shameless exploitation has never been more fun nor done more good for more people than when done by Newman’s Own—the first green food company to use all-natural ingredients, and still the most successful.
It was 1982 when Paul Newman and A. E. Hotchner made their foray into local gourmet shops with bottles of their homemade salad dressing. The venture was intended to be a lark, a way to poke fun at the traditional way the market operates. Hurdling obstacle after obstacle, they created the first company to mass-market all-natural products, eliminating the chemicals, gums, and preservatives that existed in food at the time. This picaresque saga is the inspiring story of how the two friends parlayed the joke into a multimillion-dollar company that gives all its profits to the less fortunate without spending money on galas, mailings, and other expensive outreaches.
Told in alternating voices, Newman and Hotchner have written a zany tale that is a business model for entrepreneurs, an inspirational book, and just plain delightful reading.
Author
Paul Newman
PAUL NEWMAN was an American actor, film director, race car driver, and entrepreneur. Newman was the recipient of numerous awards, including an Academy Award, a BAFTA Award, three Golden Globe Awards, a Screen Actors Guild Award, a Primetime Emmy Award, the Cecil B. deMille Award, and the Jean Hersholt Humanitarian Award. His major film roles include The Hustler, Hud, Harper, Cool Hand Luke, Butch Cassidy and the Sundance Kid, The Sting, The Verdict, Mr. and Mrs. Bridge, Nobody’s Fool, Road to Perdition, and the voice role of Doc Hudson in Disney-Pixar’s Cars. Ten-time Oscar nominee, Newman won an Academy Award for Best Actor for The Color of Money. Newman won several national championships as a race car driver. A political activist and humanitarian, he raised and donated nearly $1 billion to many charities. Newman had six children and was married to Oscar-winning actress Joanne Woodward for fifty years. He died in 2008 at the age of eighty-three.
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