-
$24.95
Dec 19, 2006 | ISBN 9781932234268
Buy the Hardcover:
YOU MAY ALSO LIKE
The PLAN
The Demand Revolution
Mindless
7 Rules of Self-Reliance
Tribal
Lucky Me
Number Go Up
BE SEEN
The Obstacle is the Way Expanded 10th Anniversary Edition
Praise
"The engineering innovations that spurred Honda’s growth in its first quarter-century have given way to more convention forms of success. No one can understand Honda, or the current state of the global auto industry without reading Mr. Sato’s book."
-Pulitzer Prize-winner Paul Ingrassia
"Masaaki Sato’s career as a business journalist enabled him to see firsthand much of the evolution, struggles and fascinating men who built Honda, the youngest of Japan’s automotive giants. Sato does a masterful job of weaving together the ambitions and conflicts between the strong personalities of the Honda Founders with the economic, industrial and political upheavals that tipped global automotive power in Japan’s favor and vaulted Honda into Japan’s Big Three despite the obstacles thrown in its way."
-Maryann Keller, leading auto industry analyst
21 Books You’ve Been Meaning to Read
Just for joining you’ll get personalized recommendations on your dashboard daily and features only for members.
Find Out More Join Now Sign In