Authors & Events
Dec 16, 2008
| ISBN 9781934287231
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Dec 16, 2008 | ISBN 9781934287231
Six decades ago, Toyota was an embarrassment. Today, they are the auto- industry leader. The Toyota Leaders: An Executive Guide tells how they did it, and in such a way that allows readers to apply the lessons. Discover how Toyota is more than just a series of good business moves, but a culture first put into place by its founders and built on through the years. Not a corporate history, Sato uses Toyota’s past to contextualize his discussion as he focuses on the company’s unique business strategies. – Find out why an innovative vehicle like the hybrid Prius came from Toyota and not the more technologically – advanced Honda. – Learn how General Motors supplied invaluable business know-how to then-provincial Toyota in the early eighties. – Discover why Toyota thinks giving back to Japan and the world is a smart idea. – Learn how a national healthcare system is a good thing for business. This is the Toyota book for entrepreneurs and executives in all industries, not just manufacturing.
"Masaaki Sato’s career as a business journalist enabled him to see firsthand much of the evolution…"-Maryanne Keller, leading auto industry analyst
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