The Billion Dollar Game

“Entertaining. . . . Details the history, trivia and downright weirdness behind this colossal event.”–New York Post

“Illuminating….An insider’s look at a billion-dollar industry and a game that is much more than just a game.” —Sports Illustrated

“A tribute to the people who bring us the game, the people who broadcast the game, the people who market beer during the game and the people who hold parties before the game.”–The New York Times

“St. John’s narrative is laced with intimate portraits and fresh figures–did you know the resale value of a stadium’s worth of tickets exceeds $500 million, or that Americans consume eight million pounds of guacamole on game day?–that enliven the organizational challenge of carrying off the world’s biggest bash without a hitch.”–Time

“[Allen St. John] looks at the Super Bowl from a non-football perspective…how money weaves through all of it in making this a billion dollar event.”–Dallas Morning News

“It’s an absorbing, thorough look at the people and corporations that make the game possible.”–Tampa Bay Tribune