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101 Mission Statements from Top Companies by Jeffrey Abrahams
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101 Mission Statements from Top Companies

Plus Guidelines for Writing Your Own Mission Statement

By Jeffrey Abrahams

By Jeffrey Abrahams

Best Seller

Category: Business | Reference

Ebook $5.99

Oct 02, 2013 | ISBN 9780307814708

101 Mission Statements from Top Companies by Jeffrey Abrahams
Ebook
Oct 02, 2013 | ISBN 9780307814708

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Ebook
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  • Ebook

    Oct 02, 2013 | ISBN 9780307814708

    Buy from Other Retailers:

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About 101 Mission Statements from Top Companies

Ben & Jerry’s has one. So do Tiffany’s and Smucker’s and Microsoft. It doesn’t matter whether you’re a small start-up or one of the biggest players in corporate America. A clear statement of intent not only inspires a sense of overall purpose for a business or nonprofit, it serves as a practical focus for individuals within the organization. It can even provide an actual blueprint for a company’s future and, ultimately, its success.

Selected from among America’s most successful corporations and recognizable brands, these statements vary widely in style, length, and language. However, they all share a universal vision of excellence that includes superiority in their fields, respect for and responsibility toward employees and clients, dedication to stated business goals, and community-oriented values.

Additionally, 101 MISSION STATEMENTS instructs the new or future entrepreneur in crafting and customizing a mission statement that will inspire, motivate, and meet the specific needs and aspirations of the organization and its members.

About Jeffrey Abrahams

JEFFREY ABRAHAMS is a graduate of the University of Iowa Writers' Workshop, a former journalist, and an award-winning advertising and marketing copywriter for small businesses and Fortune 500 companies. He lives in Oakland, California.

Product Details

Category: Business | Reference

Ebook | $5.99
Published by Ten Speed Press
Oct 02, 2013 | 160 Pages | ISBN 9780307814708

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