From Chip and Dan Heath, the bestselling authors of Switch and Made to Stick, comes The Myth of the Garage: And Other Minor Surprises, a collection of the authors’ best columns for Fast Company magazine—16 pieces in all, plus a previously unpublished piece entitled “The Future Fails Again.” In Myth, the Heath brothers tackle some of the most (and least) important issues in the modern business world:
• Why you should never buy another mutual fund (“The Horror of Mutual Funds”) • Why your gut may be more ethical than your brain (“In Defense of Feelings”) • How to communicate with numbers in a way that changes decisions (“The Gripping Statistic”) • Why the “Next Big Thing” often isn’t (“The Future Fails Again”) • Why you may someday pay $300 for a pair of socks (“The Inevitability of $300 Socks”) • And 12 others . . .
Punchy, entertaining, and full of unexpected insights, the collection is the perfect companion for a short flight (or a long meeting).
Dan Heath is a senior fellow at Duke University’s CASE center, which supports entrepreneurs fighting for social good. He lives… More about Dan Heath
About Chip Heath
Chip Heath is a professor at Stanford Graduate School of Business, teaching courses on strategy and organizations. He has helped… More about Chip Heath
