1Why Is It So Hard to Grow?12Who’s Achieving Double-Digit Growth?193First Data Masters the Disciplines of Growth554The First Discipline: Keep the Growth You Have Already Earned955The Second Discipline: Take Business from Your Competitors1216The Third Discipline: Show Up Where Growth Is Going to Happen1417The Fourth Discipline: Invade Adjacent Markets1618The Fifth Discipline: Invest in New Lines of Business1859Manage Your Portfolio for Double-Digit Growth203Index215