Trading Up

Michael J. Silverstein is a senior vice president of The Boston Consulting Group and the coauthor of the business bestseller Trading Up. He works with leading companies around the world.

Neil Fiske is the former head of the Chicago office of The Boston Consulting Group and is now the CEO of Bath & Body Works.

John Butman is an established business author and journalist. He has contributed on over twenty titles, many of which were New York Times and Boston Globe bestsellers. He graduated from NYU with a degree in film. He currently lives in Concord, MA.