Best Seller
Trading Up
Ebook
Published on Apr 29, 2008 | 320 Pages
-
Published on Apr 29, 2008 | 320 Pages
Trading up isn’t just for the wealthy anymore. These days no one is shocked when an administrative assistant buys silk pajamas at Victoria’s Secret. Or a young professional buys only Kendall-Jackson premium wines. Or a construction worker splurges on a $3,000 set of Callaway golf clubs.
In dozens of categories, these new luxury brands now sell at huge premiums over conventional goods, and in much larger volumes than traditional old luxury goods. Trading Up has become the definitive book about this growing trend.
In dozens of categories, these new luxury brands now sell at huge premiums over conventional goods, and in much larger volumes than traditional old luxury goods. Trading Up has become the definitive book about this growing trend.
Author
Michael J. Silverstein
Michael J. Silverstein is a senior vice president of The Boston Consulting Group and the coauthor of the business bestseller Trading Up. He works with leading companies around the world.
Learn More about Michael J. SilversteinAuthor
Neil Fiske
Neil Fiske is the former head of the Chicago office of The Boston Consulting Group and is now the CEO of Bath & Body Works.
Learn More about Neil FiskeAuthor
John Butman
John Butman is an established business author and journalist. He has contributed on over twenty titles, many of which were New York Times and Boston Globe bestsellers. He graduated from NYU with a degree in film. He currently lives in Concord, MA.
Learn More about John ButmanYou May Also Like
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