Best Seller
The Art of Woo
By G. Richard Shell and Mario Moussa
By G. Richard Shell and Mario Moussa
Ebook
Published on Oct 18, 2007 | 320 Pages
You may need The Art of War to defeat your enemies, but if you prefer to win them over, read The Art of Woo
G. Richard Shell and Mario Moussa know what it takes to drive new ideas through complex organizations. They have advised thousands of executives from companies such as Google, Microsoft, and General Electric to organizations like the World Bank and even the FBI’s hostage rescue training program. In The Art of Woo, they present their systematic, four- step process for winning over even the toughest bosses and most skeptical colleagues. Beginning with two powerful self-assessments to help readers find their “Woo IQ,” they show how relationship-based persuasion works to open hearts and minds.
“Ranging across history, from Charles Lindbergh to Sam Walton, the authors examine how savvy negotiators use persuasion – not confrontation-to achieve goals.” -U.S. News & World Report
G. Richard Shell and Mario Moussa know what it takes to drive new ideas through complex organizations. They have advised thousands of executives from companies such as Google, Microsoft, and General Electric to organizations like the World Bank and even the FBI’s hostage rescue training program. In The Art of Woo, they present their systematic, four- step process for winning over even the toughest bosses and most skeptical colleagues. Beginning with two powerful self-assessments to help readers find their “Woo IQ,” they show how relationship-based persuasion works to open hearts and minds.
“Ranging across history, from Charles Lindbergh to Sam Walton, the authors examine how savvy negotiators use persuasion – not confrontation-to achieve goals.” -U.S. News & World Report
Author
G. Richard Shell
G. Richard Shell is a management professor at the University of Pennsylvania’s Wharton School and creator of its popular Success Course. His previous books include Bargaining for Advantage and, with Mario Moussa, The Art of Woo. He lives near Philadelphia.Visit www.grichardshell.com.
Learn More about G. Richard ShellYou May Also Like
QUICK VIEW
How to Say it for Executives
Paperback
$24.00
QUICK VIEW
Springboard
Paperback
$17.00
QUICK VIEW
The Intelligent Negotiator
Paperback
$19.00
QUICK VIEW
How to Say It: Grantwriting
Paperback
$24.00
QUICK VIEW
Emotional Agility
Hardcover
$32.00
QUICK VIEW
The 3% Signal
Paperback
$18.00
QUICK VIEW
The Power of Intuition
Paperback
$17.99
QUICK VIEW
Speed Reading
Paperback
$24.00
QUICK VIEW
Quit Vaping
Paperback
$16.00
QUICK VIEW
The Youth Pill
Paperback
$24.00
×