Authors & Events
Jun 28, 2011
| ISBN 9781591844136
Jun 28, 2011
| ISBN 9781101535257
Jul 24, 2008
| 258 Minutes
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Jun 28, 2011 | ISBN 9781591844136
Jun 28, 2011 | ISBN 9781101535257
Jul 24, 2008 | ISBN 9781436243490
Don Keough—a former top executive at Coca-Cola and now chairman of the elite investment banking firm Allen & Company—has witnessed plenty of failures in his sixty-year career (including New Coke). He has also been friends with some of the most successful people in business history, including Warren Buffett, Bill Gates, Jack Welch, Rupert Murdoch, and Peter Drucker.
Now this elder statesman reveals how great enterprises get into trouble. Even the smartest executives can fall into the trap of believing in their own infallibility. When that happens, more bad decisions are sure to follow.
This light-hearted “how-not-to” book includes anecdotes from Keough’s long career as well as other infamous failures. His commandments for failure include: Quit Taking Risks; Be Inflexible; Assume Infallibility; Put All Your Faith in Experts; Send Mixed Messages; and Be Afraid of the Future.
As he writes, “After a lifetime in business I’ve never been able to develop a step-by-step formula that will guarantee success. What I could do, however, was talk about how to lose. I guarantee that anyone who follows my formula will be a highly successful loser.”
Unabridged CDs * 4 CDs, 4 1?2 hours The Ten Commandments for Business Failure is a cautionary bible for business leaders, from a widely admired elder statesman who has seen and heard it all.
Donald R. Keough was chairman of the board of the investment banking firm Allen & Company. He served as president, chief operating officer, and a director of the Coca-Cola Company from 1981 to 1993. He was reelected a director of the… More about Donald R. Keough
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