How to Say It: Marketing with New Media by Lena Claxton and Alison Woo

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How to Say It: Marketing with New Media

Name: How to Say It: Marketing with New Media
Price: 14.99 USD
Availability: InStock
Author: Lena Claxton, Alison Woo
ISBN: 9781101163375

Ebook

Published on Sep 02, 2008 | 240 Pages

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Published on Sep 02, 2008 | 240 Pages

Buy from Other Retailers:

Read Lena Claxton and Alison Woo’s posts on the Penguin Blog.

The essential resource for building a global community of customers.

How to Say It®: Marketing with New Media provides business owners with the tools they need to effectively market their company to today’s ever-evolving online community. Packed with power words, content templates, practical steps for getting the word out, and the essentials of speaking to the right audience, this book is the key to building a community of loyal customers online. It also offers quick tips for generating website copy, articles, podcast scripts, and blog posts months in advance, so any small business owner can start an online marketing campaign regardless of limited schedules and budgets.

Author

Lena Claxton

Alison Woo (left) and Lena Claxton (right) are business coaches, new media experts for Forbes.com’s premier Business & Financial Network, principals in NewMediaMavens.com and the authors of How to Say It: Marketing with New Media: A Guide to Promoting Your Small Business Using Websites, E-Zines, Blogs, and Podcasts.

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Author

Alison Woo

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How to Say It: Marketing with New Media

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By Lena Claxton and Alison Woo

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