Published on Feb 28, 2012 | 304 Pages
Many of the prices we pay seem to make little sense. We shell out $2.29 for coffee at Starbucks when a nearly identical brew can be had at the corner deli for less than a dollar. We may be less willing to give blood for $25 than to donate it for free. And we pay someone to cart away trash that would be a valuable commodity in poorer parts of the world.
The Price of Everything starts with a simple premise: there is a price behind each choice, whether we’re deciding to have a baby, drive a car, or buy a book. We often fail to appreciate just how critical prices are as motivating forces. But their power becomes clear when distorted prices steer our decisions the wrong way. Eduardo Porter uncovers the true story behind the prices we pay and reveals what those prices are actually telling us.
Author
Eduardo Porter
EDUARDO PORTER was born in Phoenix and grew up in the United States, Mexico, and Belgium. He is an economics reporter for The New York Times, where he was a member of the editorial board from 2007 to 2012 and the Economic Scene columnist from 2012 to 2018. He began his career in journalism as a financial reporter for Notimex, a Mexican news agency, in Mexico City. He was a correspondent in Tokyo and London, and in 1996 moved to São Paulo, Brazil, as editor of América Economía, a business magazine. In 2000, he went to work at The Wall Street Journal in Los Angeles to cover the growing Hispanic population. He is the author of The Price of Everything (2011), an exploration of the cost-benefit analyses that underpin human behaviors and institutions. He lives in Brooklyn.
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