Killing Giants
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$17.00
Published on May 28, 2013 | 256 Pages
Published on May 28, 2013 | 256 Pages
During his two decades in the trenches, Denny has taken on quite a few giants. And he has interviewed more than seventy other giant-killers across industries—from software to cosmetics to aviation—for their most powerful techniques. His ten powerful strategies will help readers overcome stale business thinking and bureaucracy in good times or bad.
From the hypercompetitive world of social media to high-stakes b-to-b sales to the trenches of retail, Killing Giants is The Art of War for a new era.
Author
Stephen Denny
STEPHEN DENNY is president of strategy, marketing, and branding consultancy Denny Marketing. He is a frequent contributor to The Daily Fix and Marketing Profs as well as his own marketing blog. He lives outside San Francisco.Visit www.stephendenny.com
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