Authors & Events
Gifts & Deals
Sep 25, 2012
| ISBN 9781591845607
Sep 15, 2011
| ISBN 9781101544297
Also available from:
Sep 25, 2012 | ISBN 9781591845607
Sep 15, 2011 | ISBN 9781101544297
All entrepreneurs start their companies because they think it will give them freedom-freedom to work on their own terms, be their own bosses, and create a company that meets their needs. But so often the opposite happens, and they end up encumbered by businesses that bear little to no resemblance to those they had envisioned. They wind up working for their companies, but their companies don’t work for them.
Despite the freedom that striking out on your own promises, most of the accepted wisdom on how to build a small business advocates a one- size-fits-all approach. So-called experts-and sometimes just well-meaning friends-urge business owners to grow fast, be more profitable, and imitate other successful start-ups. And while these tips may work for some, they fail to consider the astounding variety of values and motivations that individuals have for starting a business. Too often, owners sacrifice their personal satisfaction in order to conform to unnecessary (and often unworkable) standards.
Adelaide Lancaster and Amy Abrams have seen this problem for years when working with women entrepreneurs like themselves. They set out to explore how successful female business owners have grown their enterprises in a way that sustains their own personal goals and needs, not someone else’s standards.
Drawing on the true stories of nearly 100 entrepreneurs, as well as their own experiences, Abrams and Lancaster guide readers through the best principles that really matter when you work for yourself. For instance:
This book empowers entrepreneurs to ignore popular "wisdom" and peer pressure to take charge of their businesses in a way that will help them succeed on their own terms.
Adelaide Lancaster is an author and entrepreneur. She is the cofounder of We Stories, an organization that uses children’s literature… More about Adelaide Lancaster
Amy Abrams is an entrepreneur, stylist, and author. She is the founder of Artists & Fleas, a marketplace that showcases… More about Amy Abrams
Visit other sites in the Penguin Random House Network
Stay in Touch