In Seth Godin’s most inspiring book, he challenges readers to find the courage to treat their work as a form of art
Everyone knows that Icarus’s father made him wings and told him not to fly too close to the sun; he ignored the warning and plunged to his doom. The lesson: Play it safe. Listen to the experts. It was the perfect propaganda for the industrial economy. What boss wouldn’t want employees to believe that obedience and conformity are the keys to success?
But we tend to forget that Icarus was also warned not to fly too low, because seawater would ruin the lift in his wings. Flying too low is even more dangerous than flying too high, because it feels deceptively safe.
The safety zone has moved. Conformity no longer leads to comfort. But the good news is that creativity is scarce and more valuable than ever. So is choosing to do something unpredictable and brave: Make art. Being an artist isn’t a genetic disposition or a specific talent. It’s an attitude we can all adopt. It’s a hunger to seize new ground, make connections, and work without a map. If you do those things you’re an artist, no matter what it says on your business card.
Godin shows us how it’s possible and convinces us why it’s essential.
About The Icarus Deception
In Seth Godin’s most inspiring book, he challenges readers to find the courage to treat their work as a form of art
Everyone knows that Icarus’s father made him wings and told him not to fly too close to the sun; he ignored the warning and plunged to his doom. The lesson: Play it safe. Listen to the experts. It was the perfect propaganda for the industrial economy. What boss wouldn’t want employees to believe that obedience and conformity are the keys to success?
But we tend to forget that Icarus was also warned not to fly too low, because seawater would ruin the lift in his wings. Flying too low is even more dangerous than flying too high, because it feels deceptively safe.
The safety zone has moved. Conformity no longer leads to comfort. But the good news is that creativity is scarce and more valuable than ever. So is choosing to do something unpredictable and brave: Make art. Being an artist isn’t a genetic disposition or a specific talent. It’s an attitude we can all adopt. It’s a hunger to seize new ground, make connections, and work without a map. If you do those things you’re an artist, no matter what it says on your business card.
Godin shows us how it’s possible and convinces us why it’s essential.
About The Icarus Deception
What are you afraid of?
The old rules: Play it safe. Stay in your comfort zone. Find an institution, a job, a set of rules to stick to. Keep your head down. Don’t fly too close to the sun.
The new truth: It’s better to be sorry than safe. You need to fly higher than ever.
In his bravest and most challenging book yet, Seth Godin shows how we can thrive in an economy that rewards art, not compliance. He explains why true innovators focus on trust, remarkability, leadership, and stories that spread. And he makes a passionate argument for why you should be treating your work as art.
Art is not a gene or a specific talent. It’s an attitude, available to anyone who has a vision that others don’t, and the guts to do something about it. Steve Jobs was an artist. So were Henry Ford and Martin Luther King Jr.
To work like an artist means investing in the things that scale: creativity, emotional labor, and grit. The path of the artist isn’t for the faint of heart—but Godin shows why it’s your only chance to stand up, stand out, and make a difference.
The time to seize new ground and work without a map is now. So what are you going to do?
Seth Godin is the author of 18 international bestsellers that have changed the way people think about work and have been translated into 38 languages – among them Unleashing the Ideavirus, Permission Marketing, Purple Cow, Tribes, The Dip, Linchpin, Poke the… More about Seth Godin
About Seth Godin
Seth Godin is the author of 18 international bestsellers that have changed the way people think about work and have been translated into 38 languages – among them Unleashing the Ideavirus, Permission Marketing, Purple Cow, Tribes, The Dip, Linchpin, Poke the… More about Seth Godin
About Seth Godin
Seth Godin is the author of 18 international bestsellers that have changed the way people think about work and have been translated into 38 languages – among them Unleashing the Ideavirus, Permission Marketing, Purple Cow, Tribes, The Dip, Linchpin, Poke the… More about Seth Godin
