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The Curve by Nicholas Lovell
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The Curve

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The Curve by Nicholas Lovell
Ebook
Oct 03, 2013 | ISBN 9781101631447

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  • Oct 03, 2013 | ISBN 9781101631447

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Praise

“Business is changing. The days of one size fits all are over. From pay-whatyou- want pricing to niche customization, customers have come to expect (and demand) more. The Curve welcomes us to this new reality and shows us how to take advantage of the exciting opportunities it offers.”

Jonah Berger, marketing professor at the Wharton School, and author of Contagious: Why Things Catch On


“Before reading this book, I was behind the curve. Now, I’m behind The Curve—as a supporter of Lovell’s provocative and important thesis that marketers have to think very differently today about the relationship between pricing and value.”
Robert B. Cialdini, author of Influence


“In The Curve Nicholas Lovell adds the desperately needed perspective of dynamic pricing to the ongoing shift into today’s world of mass-customized offerings and experience-seeking consumers. It will show you how to find markets within each individual and thereby fill demand all along the curve.”

B. Joseph Pine II, coauthor, The Experience Economy and Infinite Possibility

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