Hunch

“This brilliant little book is sure to inspire the next new meaningful product or company.”
-Ivy Ross, VP design at Google

“At the heart of every great business is a leader with a curious mind, heart, and spirit. Hunch helps you to tap into those often overlooked yet valuable qualities that will unlock your boldest ideas.”
—Chip Conley, strategic adviser at Airbnb 

“This book provides much needed jet fuel for any leader of creative people. Ber­nadette Jiwa reminds us that if we want to leap, we must use our higher human capabilities and not delegate our intelligence to data and tech.”
—Chris Bruzzo, chief marketing officer at Electronic Arts (EA) 

“Hunch arms you with powerful tools you won’t find in a traditional business book. Read it and realize the potential we all have to be creative.”
—Antonio Zea, senior director at Under Armour

“Empathy and intuition are the new killer app, and this book shows how to deploy them with astonishing results.”
—Carson Tate, author of Work Simply 

“While data-driven decision making is a useful business capability, Bernadette Jiwa reminds us that gut and instinct still reign supreme. Hunch goes further, showing you in practical ways how to cultivate this important skill.”
—Steve Clayton, chief storyteller at Microsoft 

“Your next great insight is right under your nose, and you’re probably missing it. Bernadette Jiwa expertly shows you how to connect the dots in your world to transform everyday hunches into impactful work.”
—Todd Henry, author of The Accidental Creative 

“Hunch shines a light on the true engine of business success: the instincts that live inside us all.” —Ken Segall, author of Think Simple