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Emotional Value by Janelle Barlow and Dianna Maul
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Emotional Value

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Emotional Value by Janelle Barlow and Dianna Maul
Hardcover $27.95
Apr 17, 2000 | ISBN 9781576750797

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  • Apr 17, 2000 | ISBN 9781576750797

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“Janelle Barlow and Dianna Maul have written a tremendous book. Emotional Value will help speed up the day when businesses provide not only good service but truly engaging experiences, jobs become roles to be characterized and acted out, and workers are paid to self-actualize on the job. Any organization looking to improve the emotional connection between their employees and their customers needs to read this work.”
—JOE PINE & JIM GILMORE, authors of The Experience Economy: Work Is Theatre & Every Business a Stage

“Emotional Value addresses the key customer service differentiation for twenty-first century corporations. In a well-organized and well thought out manner, it addresses the passion and emotional value required to impact the culture and focus of a corporation. About two years ago, Dell Computer Corporation launched a corporate-wide program focusing on the customer experience as a key differentiation in our industry. It was then and still remains Dell’s only nonfinancial goal. Janelle was an instrumental part of our corporate roll out of this initiative. Many of the insights and sensitivities she shared with us are covered in great detail in her book. Emotional Value should be a must-read book.”
—MORTON L. TOPFER, Vice Chairman, Dell Computer Corporation

“This book tackles, head on, the most fundamental yet elusive element of our business. Giving service and meaning it! This is a no nonsense read that provides practical direction punctuated with many humorous yet profound examples. A compelling read with humorous yet practical examples that one can easily relate to and learn from.”
—NIGEL ROBERTS, General Manager, The Great Eagle Hotel, Hong Kong

“This is the book you’ve been waiting for! Substantive guidance to understanding your customers and treating them well. Read it. Use it. Benefit from it.”
—NIDO QUBEIN, author of How To Be a Great Communicator

“Emotional Value is an extraordinary achievement, destined to become a classic in the literature on customer service. Barlow and Maul have taken a brightly illuminating look into our experiences as customers and service providers and reflected back the true nature of our encounters. Emotional Value will forever change how you perceive, provide, and receive customer service. Solidly based in research, this book offers profound content, practical prescriptions, illustrative examples, and compelling stories that will remain with you long after you put it down. . . . I implore you to read this book and immediately put it to use. Your customers’ feelings about your organization are at stake, and so is the value they create for you.”
—JIM KOUZES, coauthor The Leadership Challenge, and Encouraging the Heart and Chairman Emeritus, tompeters!company

“Just as the emotional health of a person dictates physical well being, the emotional health of an organization dictates its financial well being. Janelle Barlow and Dianna Maul have composed a primer on this impor- tant topic. The authors’ data and stories paint a compelling picture of why taking care of customer, staff and organizational emotions should be a priority for every CEO/President. It is a must-read for businesses that hope to be on the cutting edge.”
—CHRIS EHLERS, Organizational Dynamics/Effectiveness Manager Proctor & Gamble

“Emotional Value is an awesome guide to understanding human behav- ior as it relates to the business transaction process. Finally, a practical resource on how to enhance the customer experience . . . an absolute must-read for the staff of any organization interested in exponentially growing their business!”
—CHRIS STRIPPELHOFF, Vice President of Member Service, The Municipal Gas Authority of Georgia

“Emotional Value redefines customer service—it is the new level. Read this book because delivering emotional value will be the entrance fee for any organization entering the 21st Century.”
—LISA FORD, author of the How to Give Exceptional Customer Service Video Series

“Presidents have to have it. Customers come back when they feel it. Making emotional connections means loyalty. If you want the practical road map for you and your people to take advantage of the experience economy, Emotional Value is a must-read. With this book you won’t fall victim to change, you can help invent the future of the service industry.”
—TERRY PAULSON, PH.D., former President of the National Speakers Association and author of They Shoot Managers Don’t They

Table Of Contents

Introduction: Adding Emotional Value to Your Customers’ Experience

Part I: Building an Emotion-Friendly Service Culture
1 The Customer Is Always Emotional
2 Managing Emotions Begins with Me
3 Positive Emotional States Are an Asset
Assessing Your Organization’s Emotion-Friendly Service Culture

Part II: Choosing Emotional Competence
4 Emotional Labor or Emotional Competence?
5 Managing for Emotional Authenticity
Assessing Your Organization’s Service Philosophy

Part III: Maximizing Customer Experiences with Empathy
6 Satisfaction Isn’t Good Enough—Anymore
7 The Challenge in Measuring Customer Emotions
8 The Gift of Empathy
Assessing Your Organization’s Empathy

Part IV: Viewing Complaints as Emotional Opportunities
9 Complaints: Emotional Opportunities
10 Fundamentals of Complaints
11 Strategies for Handling Complaints
Assessing Your Organization’s Complaint Friendliness

Part V: Using Emotional Connections to Increase Customer Loyalty
12 Loyalty Is a Behavior with Its Roots in Emotions
13 Strategies for Retaining Customers
Assessing Your Organization’s Focus on Customer Retention
14 Final Thoughts

A Emotions: Research Background
B What Does Marketing Research Tell Us about Consumer Emotions?
C The Elusive Link between Customer Satisfaction and Customer Loyalty: A Summary of the Research
D Complaint Handling: Where Does the Latest Research Take Us?
E Eight-Step Gift Formula
About the Authors

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