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Mission, Inc.

Best Seller
Mission, Inc. by Kevin Lynch and Julius Walls
Paperback $16.95
Jan 12, 2009 | ISBN 9781576754795

Also available from:

  • Jan 12, 2009 | ISBN 9781576754795

    Also available from:

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Product Details


“Read this book and keep it nearby. It is jam-packed with useful and relevant information not only for the aspiring social entrepreneur but for the experienced one as well. I learned a lot that will help me in my own business.”
—Michael Hannigan, President and cofounder, Give Something Back, Inc.

“Kevin Lynch and Julius Walls have written the most accessible, practical approach to social enterprise in years!  Newbies and veterans alike can mine their work over and over again and never come away empty.”
—Jerr Boschee, founder and Executive Director, The Institute for Social Entrepreneurs, and Visiting Professor of the Practice in Social Enterprise, Carnegie Mellon University

“Like the social enterprises it celebrates, Mission Inc. successfully juggles a ‘double bottom line,’ integrating a bold vision for business as a vehicle for social impact with exceptional practical advice for the organizations and people that increasingly pursue an idea whose time has come.”
—Jim Schorr, Professor, Vanderbilt University, and former CEO, Juma Ventures

Table Of Contents

Letter from the Editor of the Social Venture
Network Series
Introduction — The Most Successful Business On Earth
Chapter 1 — The Ten Paradoxes Of Social Enterprise
Chapter 2 — Doing Good vs. Doing Well: Balancing Impact And Profit
Chapter 3 — Form vs. Function: Choosing The Right Structure
Chapter 4 — Planning vs. Practice: Working With Discipline
Chapter 5 — Debits vs. Credits: Creating Financial Health
Chapter 6 — Do-Gooders vs. Good Doers: Hiring the Best People
Chapter 7 — Perception vs. Reality: Marketing On Higher Ground
Chapter 8 — Value vs. Waste: Leaning The Enterprise
Chapter 9 — Metrics vs. Instinct: Measuring Success
Chapter 10 — Growth vs. Focus: Expanding Sensibly
Chapter 11 — Sweat Equity vs. Blood Equity: Caring For Yourself
About Social Venture Network
About the Authors

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