“Cohen and Warwick use simple language and abundant examples to show how any company, no matter how small, can do well by doing good.”
—Russ Feingold, United States Senator
"Invaluable reading for those starting or running a small- to mid-sized business—and for entrepreneurial students in business schools. A practical, easy-to-read guide to running a socially responsible business from some of the most innovative and successful pioneers in the field."
—Professor Kellie A. McElhaney, Executive Director, Center for Responsible Business, Haas School of Business, University of California, Berkeley
1 So, Why Are You in Business?
2 Are You Ready to Take the Plunge?
3 First Things First: Your Employees
4 Turning the Value Chain into a “Values Chain”
5 Developing a Dialogue with Your Customers
6 Staking Out Your Place in the Community
7 Leaving a Lighter Footprint on the Planet
8 You Really Can Try This at Home!
About Social Venture Network
About the Authors